M.Maurer - A Viennese family business with history and soul

Our name has stood for craftsmanship, quality and reliability since 1863

What began as a small trimmings workshop is now the last of its kind in Vienna - and is known far beyond the city limits. For over 160 years, we have dedicated ourselves to the art of textile finishing: with cords, braids, tassels, ribbons and uniform effects.

We are proud of our craft and of the people who wear it. From dirndl jewellery to the President, from the theatre stage to honorary awards: our trimmings tell stories. And we tell them too.

6 generations - 1 mission: Preserving textile culture

M.Maurer is more than just a company - it's a calling.

We have been running our company as a family business since 1863. Today, it is Konrad Maurer and his son Albertwho continue to write history - with a sensitivity for tradition and a clear view of the future.  Our team consists of 27 employeesincluding experienced craftspeople, young talents and two hearing-impaired colleagues. Together with over 20 home-based artisans, we preserve an almost forgotten craft with heart, skill and responsibility.

A history with depth - our timeline since 1863

M.Maurer is not just a company - it is a living piece of Austrian industrial history. Since its foundation by Hans Maurer in 1863, each generation has left its mark. Every relocation, every takeover, every new product tells of pioneering spirit, crisis resistance and innovative strength.

1863 Founded by Hans Maurer - the start of a long tradition of craftsmanship

The company name M. Maurer was first created in 1884 by Matthias Maurer, the great-great-grandfather of Konrad Maurer.

1884 Matthias Maurer gives the company the name M.Maurer

Shop at Kandlgasse 17, producer of foils, pearl tinsel, spun wire, wires

1929 Global economic crisis: the company defies difficult times

1918 Friedrich Maurer jr. joins the company

1929 Great Depression - Hard times for the company and its competitors

1945 235 employees - enormous expansion despite post-war circumstances

1977-2006 Several acquisitions secure expertise, machinery & market share

2015 Albert Maurer joins the company - the start of a new era

2019 Albert becomes managing partner

2023 160 years of M.Maurer - celebrated with pride, style & prominent guests

2024 27 employees, 20 home workers, over 3,000 items - produced locally

Voices from the team

"I've been here for over 40 years - because I appreciate the peace and quiet at work and the respect in the team."
Alfred V.

Weaving mill

"I started out as an apprentice - today I show others how it's done."
Silvia M.

Handcrafted

"The fact that I am part of the team despite my hearing impairment makes me proud."

Sabina N.

Sewing room

The future starts now - M.Maurer from 2025

With fresh energy, young leadership and deeply rooted values, M.Maurer is embarking on the coming decades.

Albert Maurer leads the company with a clear focus on digitalisation,

design collaborations and the preservation of rare craft techniques. At the same time, he continues to develop the manufactory into a place of knowledge exchange and culture - open to new collaborations, sustainable innovations and textile experiments.

The next steps

  • Expansion of digital presence & online services
  • Promotion of apprentices & junior staff in the skilled trades
  • International collaborations with design, film, fashion & heritage conservation
  • Greater visibility of the trade in the public eye
  • Further development of "M.Maurer for the future" - an initiative to safeguard traditional craft techniques

Our story is your security

Where others focus on quantity, we focus on consistency.

Where others automate, we work with heart, head and hand.

And where others disappear, we stay - with you, for generations.

Who trusts us

Our customers come from a wide variety of sectors and they have one thing in common: the demand for quality.

  • Designers like Lena Hoschek
  • Institutions such as the Armed Forces or the Albertina
  • Film & theatre productions
  • Churches & Monasteries
  • Hotels, museums & interior decorators
  • And many private customers with a love of the real thing

Get to know us

A look inside our manufactory says more than a thousand words. In our video, we show you how tradition, technology and teamwork work together at M.Maurer. Authentic, honest, touching.

© Robert Kalb / robertkalb photographs

Advantages at a glance:

- 100 % Austrian production

- Customised & individual production possible

- Over 3,000 items available

- Partner for institutions, theatres, designers & private individuals

- Over 160 years of experience

A piece of Austria – beauty you can touch

What makes our products truly unique? They carry history – and heart. In our workshop on Kandlgasse, small masterpieces are created every day. More than 3,000 items, crafted on around 100 machines – many of them as old as our tradition itself. A look inside our workshops is always worth it.

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